Six years ago, three
moms decided to leave their jobs and open a business of their own. Tara Showen,
Jennifer Gustines, and Lisa Mercer created Tiptoe Studios, a classy, modern,
boutique photography studio that has been operating in downtown Charles Town,
their hometown, for four years now.
The three women were working at a bank together and began to consider photography when their families started growing. “We didn’t want to work for someone else anymore,” Jennifer said. There were not a lot of photographers around, and they saw an opening. Six years later, they have a successful business, and two other employees, Ande Compton and Beth Williams. Their studio is located at 217 W. Washington Street.
“We rely on each other so much. We wouldn’t want to do it alone,” the ladies explained.
They are friends, but they are also business partners. Though business has sometimes run slow during the winter months, Tara, Lisa, and Jennifer have never had to support Tiptoe out of their own pocket. It has always been Tiptoe supporting Tiptoe.
They pride themselves on being true professionals, taking classes, and perfecting their skills and workflow. Their customer service is excellent, and their prices are competitive.
As mothers and wives, they understand what people want in a wedding photographer or the nerves some moms may have on family picture day. Tara expressed that the most rewarding feeling is getting good feedback or knowing that they provided a great experience for a client. They also love meeting new people through their business, and providing a fun experience for their clients.
“When we’re here with kids, we’re jumping around and laughing and making faces. It’s fun and goofy.”
When they aren’t working, the ladies like to spend time with their families at home, catch up on reading and television shows, go to the gym, and shop. “WE LOVE SHOPPING,” they said, “If we weren’t photographers, we would probably be professional buyers,” Tara elaborated.
Tiptoe Studios is an inspiring story of three entrepreneurs and moms that took advantage of an opportunity, perfected their skills, and started a successful business that allows them the flexibility they need to be devoted to their families. When asked to describe their brand of boutique photography, Lisa said they “strive to be professional and very classy.” They are very modern, fun, and upbeat.
